Bobbi Jo Swartz is a 32 year old pet and holistic health enthusiast From Red Hook, NY. She moved to Scottsdale, Arizona when she was 18 and became involved with animal rescue/rehabilitation/adoption and nutrition. During her years as an animal rescue volunteer and “foster mother” to abandoned, abused, and homeless pets, she became increasingly concerned at the lack of quality natural alternatives and consistent health information available to protect the animals in her care.

After extensive research into pet nutrition products she realized the vast differences between human and pet supplements and food products and vowed to manufacture or partner with manufacturers whose products guaranteed results.

Feeling that pets were family and deserved equality Ms. Swartz saw an opportunity to improve manufacturing practices, elevate the quality of pet products and provide consumers with accurate information to make better decisions about their pet’s health.

She returned to NY in June of 2005 to continue to grow her company. She is dedicated to making pets feel better, live longer, and prosper as family members. She remains a constant voice for animal health and wellness while residing in Germantown NY with her future husband Tony, five dogs, five cats, and two chickens.